Social Media & Influencer Intern
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
We are looking for a social media aficionado to join our team as our Social & Influencer Intern reporting directly to our Director of Brand Marketing & Community. Ideal candidates are strong communicators, enthusiastic, open to working on a small, scrappy team, and have a social media/PR/marketing focus. Knowledgeable and passionate about influencers and social media platforms, specifically TikTok. Be an expert communicator, and passionate about connecting with our highly engaged, beauty-loving audience. This hire will be integral in shaping the voice of our content over the 12-week internship period.
Responsibilities:
- Assist Brand Marketing team with day-to-day influencer identification and relationship building, including evergreen gifting and prep for paid partnerships across Instagram, TikTok, etc.
- Assist with updating and maintaining internal influencer database + tracking influencer mentions (organic + sponsored) through Tribe Dynamics
- Help with daily send-outs to influencers, brand partners, makeup artists and VIPs
- Build out influencer + editor mailer lists in partnership with PR & Influencer Manager + Community Manager
- Assist with day-to-day liaising with our press agency for sendouts, brand assets, product information
- Oversee evergreen gifting program in partnership with PR & Influencer Manager + Community Manager
- Monitor and track industry trends, specifically as it relates to influencer marketing and social, how other brands are collaborating and creating unique experiences
- Daily community management across social channels
- Assist social team in TikTok growth across research, reporting, monitoring, content concepting and creation
Requirements:
- NYC preferred but not required.
- Brand experience and/or working in beauty is a bonus!
- Strong Passion and knowledge of the social landscape on TikTok required
- Prior experience interning for content, social media, and/or marketing departments; Startup experience or working closely with a brand founder, a plus
- Excellent interpersonal communication and writing skills
- Proficient in Google Sheets, Slides and Key note