Education & Events Executive

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Events & Education Executive is responsible for driving artistry excellence, education impact, and event execution across assigned regions and retail partners. This role plays a key part in elevating Westman Atelier’s in-store experience, team capability, and consumer engagement by blending strategic planning with hands-on execution. Reporting to the Sr. Global Manager, Education and Events, the Events & Education Executive will partner closely with Sales & Education Executives (SEE’s), and Retail partners to execute regional training, elevate service standards, and lead exceptional event activations that drive business results

Responsibilities:

Education/Artistry

• Partner with Sales & Education Executives (SEE’s) to lead quarterly event and education strategies that elevate artistry, drive sales, and strengthen regional performance.
• Deliver engaging, hands-on artistry coaching and services training that reinforce brand standards and service excellence.
• Support new hire onboarding, to ensure consistent product knowledge and artistry technique across all retail partners.
• Demonstrate expert-level makeup artistry skills with the ability to educate, inspire, and develop confidence in others.
• Build strong relationships with store leadership and management to align on business objectives and maximize in-store impact.
• Plan and execute impactful store events that reflect Westman Atelier’s artistry philosophy and brand aesthetic.

Events

• Facilitate and support brand and retailer events and trainings across in-store, and virtual environments.
• Partner with Sales & Education Executives (SEE’s) on quarterly event strategy, planning, and execution across all retail partners.
• Lead event logistics from concept through completion, including scheduling, setup, on-site execution, recaps, and post-event action plans.
• Deliver exceptional client experiences through artistry demonstrations, makeup applications, and personalized product recommendations.
• Coach and develop retail teams through hands-on education, team selling, and in-the-moment feedback.
• Monitor and report on in-store activity, capturing event photos, competitor insights, and innovative ideas to inform future strategies and inspire continuous improvement.

Retail/in-store experience 

• Lead and execute regional training initiatives, including cluster trainings, round robins, and ongoing retail education support. 
• Partner with Sales & Education Executives (SEE’s) and retail partners to drive seasonal planning, event strategy, and in-store execution.
• Cultivate relationships with Beauty Stylists, Personal Stylists, and store leadership to strengthen client engagement and elevate brand advocacy.
• Deliver key retail events and Featured Artist activations, driving artistry impact and sales performance.
• Coach resident artists and zone staff, leveraging reporting insights and the continued evolution of the Westman 101 program.
• Serve as the department store clienteling liaison, managing CRC partnerships, reporting, and client outreach initiatives.
• Collaborate with Sephora RPBEMs on regional event strategies, client engagement experiences, sales and education visits, and new store openings, while maintaining expertise in the Sephora Education Portal and H@SM systems.

Requirements:

• Demonstrated expertise in makeup artistry with the ability to translate artistry skills into education and sales impact.
• 5+ years of relevant experience in makeup artistry or retail education. Experience with Sephora and/or Nordstrom a plus.
• Strong strategic thinking, decision-making, and problem-solving skills.
• Passionate about clean beauty and delivering exceptional customer experiences.
• Excellent interpersonal skills, with the ability to build positive relationships and collaborate effectively at all levels of management.
• Team-oriented, adaptable, and self-motivated with a positive outlook.
• Flexible schedule with availability to work weekends and travel regionally for events, trainings, and store visits.
• Proven ability to plan, organize, and manage multiple priorities efficiently.
• Proficiency with Google Workspace (Docs, Sheets, Slides, Drive)