Product Marketing Intern

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

Westman Atelier is seeking a highly organized, detail-orientated Product Marketing Intern to join our New York–based team, reporting to the Senior Manager of Product Marketing. The ideal candidate is analytical, proactive, and curious - someone who enjoys digging into competitive landscapes, tracking industry trends, and supporting thoughtful product launches that come to life across key retail partners.

In this role, you will support day-to-day Product and Trade Marketing initiatives, including conducting market research, and monitoring trends, with a particular focus on creating compelling in-store and digital experiences. You will play a key role in supporting product launches and channel-specific activations by maintaining the Master Calendar and Product Item Master, assisting in the creation and upkeep of launch toolkits, and asset/copy support. This internship offers a unique opportunity to contribute to a fast-growing, luxury beauty brand, in a behind the scenes role that helps bring our genre defining products to life. This internship will be between 20-30 hours per week (depending on candidate), and ideally will be from February to July.

Responsibilities:

• Support competitive analysis for New Product Development (NPD) by working with pricing, fill size, packaging, and positioning to help ensure new launches are aligned with category and market benchmarks.
• Assist in monitoring industry and category trends, including product marketing approaches and retail-specific activations across the beauty landscape.
• Work within DAASH and other tools to help pull competitive brand data and insights across the Sephora landscape for internal reporting and launch planning.
• Support product launches and channel-specific activations
• Contribute to  product launches and channel-specific activations by helping track timelines, gathering assets, and assisting with cross-functional coordination.
• Help maintain and update the Master Calendar and Product Item Master to ensure product details, launch dates, and internal information remain accurate and up to date.
• Assist in the creation and organization of new launch toolkits, including assets, copy, key product information, and internal reference materials.
• Provide day-to-day operational support as needed, including assisting with FedEx shipments, label creation, and coordinating sampling and product send-outs.

Requirements:

• NYC preferred
• Brand experience and/or working in beauty is a bonus!
• Prior experience interning for product marketing, trade marketing, and/or brand marketing departments; Startup experience or working closely with a brand founder, a plus
• Excellent interpersonal communication and writing skills
• Strong passion and knowledge of the beauty industry is a plus
• Proficient in Google Docs, Sheets and Slides
• This is a remote first position, with some expectation to be in person at our NYC office
• Rate of pay will be between $17-$18.75/hour